The Fira del Vi de Falset, the DOQ Priorat and DO Montsant Wine Show, returns from this afternoon and, enguany, in its 27th edition, now with more strength than ever. For a band, it recovers the usual format, face-to-face, from morning to 6 pm and weekends to 9 pm, which is farà al l’espai firal de l’Euterpe. Of the other, the event creix and es keep the tastings to cellars of the pertaining region to the DOQ Priorat and DO Montsant during all the month of maig convertint, així, all the Priorat in fair venue. The tastings in cellers will be from May 2 to 31.
“It goes further than being a fair and, moreover, it crosses the borders of Falset”, underlines the mayor of the municipality, Carlos Brull, who does not hesitate to qualify the event as “the most important that the region has”. In total, they have organized sixty activities, many of which are faran to Falset, but also to other Priorat municipalities, such as Gratallops, Bellmunt, el Masroig, Porrera, Torroja del Priorat, el Masroig or els Guiamets.
The cellers participating will be seventy, in an edition of the most anticipated fair, to which in 2020 and 2021 the event is going to reinvent itself. «The easiest time would not be there, but we did not want to stop, neither with the Fira del Vi nor with other events. By 2020 we already have things prepared and we are going to reinvent both an online edition. L’any passat vam bet per les visits to cellers i, enguany, hem apostat to maintain-ho. And it is that amb the pandemic we have après moltes coses and, in the case of the visits, they are a great way to get to know the region and also have a positive impact on sectors such as restaurants, in addition to the cellers themselves, ”says Carlos Brull.
Tot i that, for now, the pandemic breathes easy, yes, it faces s’have volgut adopt measures «i l’espai firal l’hem amplat, perquè no volem aglomeracions», points out the batlle.
Tastes and pairings
The 27th Fira del Vi de Falset will open again at 6:00 p.m. and will continue the dissabte i diumenge between the opening hours of 11:00 a.m. to 9:00 p.m. The opening ceremony will be held, at 11:30 am, by the President of the Generalitat, Pere Aragonès, and the President of the Provincial Council of Tarragona, Noemí Llauradó. The program includes everything from tastings and pairings to shows of popular culture and live music. In addition, the ‘Wine Lover’ tent is recovered, at the fair venue. “He who is not farà enguany is the part per a professionals, però porquè que esta part l’estem reinventant”, comments the mayor of Falset. The fact that the tasting tickets can be purchased through the event’s website, www.firadelvi.org, with reservations for cellers throughout the month of May.