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From jeans to garden products

to manufacture Cowboys to interior and exterior products for the home and the hostelry. tuvatextile, founded in 1997reoriented his business between 2005 and 2007 and the company started to grow when the founders associated with the Sauleda group, which contributed capital and solvency to the company. Currently, it exports 80% of its production and sells to 90 countries, mainly to Europealthough it also distributes in the national market and Asian.

«Since we associated with the Sauleda family, growth has been very high; we are billing ten times more than a decade ago, but now the projection will be marked by the Covid-19the price of raw materials and inflation”, affirms his director Gonzalo Sabates.

Home and hospitality are the main markets. Photo: ACN.

Tuvatextil is located at the entrance of the Pont d’Armenteraa small municipality in the region of High Camp with a long history and textile tradition, since the population had come to have up to four textile companies at the beginning of the last century, all of which ended up closing.

Four brands for different uses

Detail of the Agora brand from Tuvatextil. Photo: Tuvatextil.

  • Agora Throughout its entire range, the Agora brand uses fabrics made to withstand harsh outdoor conditions, with qualities and treatments to withstand the most demanding environments.
  • Agora Safe Home Agora Safe Home was the textile solution designed to respond to home hygiene needs arising from the Covid-19 pandemic, with colored yarn at the core, which gives it excellent color fastness. These are fabrics that can be washed with bleach, easily eliminating viruses and bacteria, guaranteeing the color for five years.
  • crucible It is a brand of fabrics for both interiors and exteriors, very resistant to stains and respectful of the environment.
  • Contract It offers textile solutions for furnishing public and private spaces, such as hotels, restaurants, social and health spaces, libraries, civic centers, or auditoriums.

However, there are now two in operation, and one of them is Tuvatextil. The company was born in Pla de Santa Maria (Alt Camp), where it located its first factory, and from there it moved to the Pont d’Armentera. At first, it was dedicated to manufacturing jeans, but with the release of tariffs and the arrival of Asian products, the company suffered a sharp drop in sales.

Tuvatextil was born in 1997 in El Pla de Santa María as a manufacturer of jeans

That is why, in the mid-2000s, the company decided to specialize in outdoor and indoor textile products. For more than a decade, they have been producing fabrics for gardening, decor and hospitality. With the arrival of the company Sauleda, from Sant Pol de Mar (Maresme)In 2010, the company went from having a dozen workers to around sixty.

«We made a qualitative and quantitative leap, we took advantage of all the synergies that this industrial group has with ours and until today we have been growing”, details Gonzalo Sabatés. Right now they export to 90 countries and Europe is their main market. Specifically, of the 80% of the exported production, 60% is distributed in European countries and 20% in the national market. Last 2021, Tuvatextil ended with a turnover of 15 million euros.

80% of its production is exported. Photo: ACN.

The effects of the pandemic

The health crisis had a considerable impact on sales in the hotel and restaurant sector. sightseeing, since, according to Sabatés, there was a downturn. However, the director highlights that the domestic segment grew. “Many decided to make the garden cushions themselves or buy them because they wanted to invest in their home,” adds the director of this company in the High Camp.

Between 2005 and 2007, this company reoriented its business towards home and hospitality

But, beyond the economic derivatives of the pandemic, the company is waiting to see how the rise in raw material prices will affect them. “Our goal is to do things well done, and the results will come out; I believe that if we do things the way they should be done, we will grow based on how inflation, rising prices and the post-Covid era affect us; we have to continue with the line started almost 25 years ago”, concludes Gonzalo Sabatés.

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