ABarcelona among the people of the audiovisual guild is parla molt darrerament de l’Ideal. It is the tract of an antic cinema in the Poblenou neighborhood, which has become an icon of the expression of the emerging digital culture. L’indret s’autoanomena center d’art digital i focuses on the creation and exhibition of new narratives based on virtual, augmented and holographic reality. The immersive viewing experiences, thanks to some special teachers, do not leave anyone indifferent; but more in this social impact, the seva activitat ens assenyala el camí de cap on està anat la segle XXI.
In the new context, at the expense of classic formats of cultural and artistic expression such as theater, musical concerts, cinema, dance, conventional plastic art, etc., there is a wide range of new expressive ways linked to quals digital technologies, thanks to xarxes, is a fan of instants and globals. In this situation of transformation and change, it is difficult to develop adequate and efficient policies that promote the evolution of traditional culture cap the new realities.
I was thinking of everything the day I was going to attend a debate on culture at the Reus Horitzó 32 square. It is evident that the escollits represent a small part of the world about which they want to talk, but all the time that they have contributed foren totes molt assenyades, they do not cease to be the mateixes that they can escort in an act semblant celebrating thirty years entangle I això que dic, more than a criticism, is a confirmation of the difficulty of talking about this subject in a society in which culture shows more than it does not have a univocal feeling, but rather it is very complex and diversified.
At the present time, I would not like to be in the role of head responsible for cultural policies, who followed the level and supply. His job is not only difficult, but rather impossible. In the analog era of the segle passat tot it was relatively easier and the solutions simpler. Max Canher will be Minister of Culture in the first government of Jordi Pujol in 1980; he was a cultured and restless homebody, who felt the need to establish an intellectual framework that would configure the cultural avant-garde of the CDC and the country. The chronicles say that when he is going to present the question to the President, he is going to respond. «I això quan em costarà?».
The promotion, protection and assistance to culture in all its various variants has also not been the primary concern of many of the institutions that govern it; això is easy to verify in the assumptions that they take advantage of and in the tria of certain people to deal with the subject. In a few dinars, the ex-conseller Alavedra feia amb a group of journalists ens is going to explain an illustrative anecdote: one day the van trick on the part of the resident Pujol to demand-li quina was the seva opined on a nou Minister of Culture who thought to nominate and he would respond: «You tell the President that I am waiting for a green card that he goes to the davant bookstore to buy a staple of books because it grows that the candidate for the house seva l’ The only thing you have is the phone book».
Cultural policies are complex in nature and must be in tune with the times we live. Our cultural submons are mouen arreu and generate cultural opportunities that cal be taken into account; As an example to serve the ISEA 2022, the international electronic art symposium that will be held in Barcelona and that will carry out an exhibition activity in Reus, thanks to the New Art Foundation. An unknown foundation for the most part, based in Reus and that has the most important collection of this type of art that exists throughout the State. The seva activitat is an example of how the civil society is very committed to culture; the ones from the New Art will have the opportunity to show in an exhibition all that the citizens of Reus have; It is farà to Cal Massó and also, in alliance with the Fundació Reddis, they will promote a scholarship to search for new talent in this artistic territory.
And a modest final conclusion: when cultural expressions are transformed in such a fast and global way, the responses of the institutions must be different and not bureaucratic, so ask them quickly. I molt.
Josep M. Martí (Reus, 1950) is a journalist and professor at the UAB. He has worked his entire professional life on the radio and has had different careers on Cadena SER.